About Endowus

Endowus is an award-winning independent fee-only wealth & fund platform. Licensed in and Hong Kong (SFC BQR225) and Singapore (MAS 101051), Endowus proudly serves as a fund investment platform and fiduciary advisor to over 250,000 individuals, family offices, charities, endowments, and institutions with over US$10billion assets under advice.

Today, we work with 100+ global leading asset managers across major asset classes – public markets, private markets, hedge funds and alternatives – and make it our job to assess and access their Best-in-Class funds, and advise clients on how to invest in these funds to reach their goals.

Our mission is clear: help people invest better so they can live easier today, and better tomorrow.

The team has deep domain knowledge in finance and technology, bringing together decades of experience from various banks and tech companies. We treasure our diversity in background and experience, and we look for people who share these beliefs in our mission.

About this role

Reporting to the Head of Content, the Financial Content Marketing Associate will be responsible for producing high-quality financial content that establishes Endowus as a credible authority in the wealth management space across Hong Kong and the Greater Bay Area. The role sits at the intersection of investment content and digital distribution — and will suit a writer who is genuinely interested in markets and helping investors make better decisions.

• Write and develop original financial content across the Endowus Insights blog, including long-form educational articles, investment commentary, market explainers, and thought leadership pieces on wealth planning.
• Research and develop an original HK content suite, tailored to local sub-audiences (English-speaking, Cantonese-speaking, and PRC), built around readership priorities — covering MPF, retirement planning, major life stages, and HK-specific financial topics.
• Write and edit core marketing copy — EDMs, social posts, and key campaign assets — in line with Endowus tone of voice and brand values.
• Own a localised content calendar across Insights, social, and email, aligned to SEO/GEO keyword clusters and business priorities.
• Contribute to LLM-assisted content production and the editorial use of AI writing tools.

Skills, qualifications and requirements:

• 5–7 years of experience in financial content writing, investment journalism, or content marketing within banking, asset management, fintech, or a related field.
• Demonstrable ability to write clearly and accurately about investment products, market dynamics, and to understand financial concepts (volatility, return drivers, factors, etc).
• Strong command of written English and Chinese (Traditional); the ability to create more technical investment writing is essential.
• Familiarity with Hong Kong's financial landscape, including MPF, SFC regulatory context, and relevant HK-specific financial topics (HIBOR, dividend withholding tax, etc.).
• Experience with or strong interest in learning SEO and GEO (Generative Engine Optimisation), including keyword research tools and AI citation dynamics.
• Comfort working with LLMs and AI writing tools as part of an editorial workflow.
• Understanding of Hong Kong digital channels: Google, LinkedIn, Instagram, Facebook, YouTube; WeChat and Xiaohongshu experience is a plus.
• Candidates with more experience may be considered for a Manager role.

Preferred skills:

• A CFA qualification, finance degree, or equivalent investment knowledge is a plus but not required — what matters is the quality of your financial writing.
• Video editing and graphic design skills are a bonus.
• Bachelor's degree in Finance, Economics, Journalism, Communications, or a related field preferred.

Benefits & perks

• Stock options in a fast growing company.
• Employee discount for investing at Endowus.
• Flexible working hours and locations so you can live life and your best work - you are trusted to be responsible.
• Competitive staff benefits; annual leave, medical insurance, and more.

Please take note of the additional questions to be added together with the submission of your resume:

• What is the main challenge Endowus faces in crafting the right tone of voice for its content?

Our Investors, recognition, licensing

Founded in 2017, Endowus has raised a total of over US$130 million in funding from investors including UBS, EDBI, Prosus Ventures, Lightspeed Venture Partners, Citi Ventures, MUFG Innovation Partners, Singtel Innov8, Samsung Ventures, SBVA, Illuminate Financial, OSK Ventures, Z Venture Capital, and ACF - a joint venture between JLIN LLC and The Wells Investments. Endowus also has some of the largest billionaire family offices in Asia, as well as the founders and employees of Endowus.

Endowus continues to push the boundaries on innovation and democratising access, as it partners with 1000+ global fund managers across public markets, private markets, hedge funds and alternatives to provide world-class solutions to its clients at a fair and transparent cost, delivered through Endowus' fee-only business model. Endowus Private Wealth clients have access to a comprehensive range of expertly curated strategies in private markets and alternatives from firms such as EQT, Carlyle, Partners Group, KKR, Ares, Brookfield Oaktree, HarbourVest Partners, Millennium, Point72, Balyasny, Brevan Howard, Bridgewater, Schonfeld, Hudson Bay, LMR, AQR and more.

Endowus' leadership and growth have been recognised by the industry and it has attained numerous awards including CNBC's World's Top FinTech Companies 2025. The firm was also ranked 45th on The Financial Times' High-Growth Companies Asia Pacific 2025. It was also the leading WealthTech provider on the Fortune Fintech Innovators Asia 2024 list, among 60 transformative firms in the region. Endowus was also named as part of the World Economic Forum's (WEF) Technology Pioneers 2023 and continues to serve as a Global Innovator within the community. The leadership sits on both the Longevity and Retail Investor steering committees.

The Endowus platform also secured several industry awards, including Asia's Best Digital Wealth Management and Hong Kong's Best FinTech Innovation in Asset Management (Asia Asset Management's Best of the Best Awards 2025). Other regional accolades include Singapore's Best Digital Wealth Management Experience (The Asset Triple A Digital Awards 2025), Best Digital Upgrade for enhancements made on the Endowus app (The Asset Triple A Digital Awards 2024), and Best WealthTech Solution 2023 (Asian Private Banker 9th Technology Awards).

The Endowus Group comprises Endowus' licensed companies in Hong Kong and Singapore, as well as Hong Kong-based multi-family office Carret Private. Endowus Group serves over a hundred thousand clients with content, advice and access. With group assets of over US$7 billion, it is one of the largest independent wealth managers in Asia. From a combination of providing 100% trailer fee rebates as direct cashback to clients, and fund fee savings from access to institutional share classes and exclusive funds, Endowus is estimated to help its clients save more than US$50 million in fees per year.